Our mission

We believe that every consumer deserves to know their options. We also know that when consumers comparison shop their loans, they save thousands of dollars over the lifetime of their loan. However, less than 25% of people comparison shop loans.

Lucendity aims to educate consumers on why they need to comparison shop and reduce one of the key obstacles to shopping: time. It can be time consuming and confusing to research lenders manage multiple applications. We’re here to help.

About the founder

Hi, I'm Tanya Ferrell and I've spent over fifteen years helping big corporations sell you financial products. My goal was to convince you that companies like Bank of America, Liberty Mutual, and Aflac were your best option. I didn't want you to comparison shop. I wanted you to act quickly and without thought. It wasn't until I worked at the Consumer Financial Protection Bureau in D.C. that I realized how disatrous quick decision-making could be to a person's financial well-being. The seed for Lucendity was planted and I'm back in my home state of Wisconsin to help it grow.

Find me on LinkedIn.

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